"The Art Box Collection creatively conceived, managed and delivered a ground breaking business to business communication that not only surpassed our expectations but has also gone on to win numerous awards. Alex Sun's unique ability is to understand very quickly his clients business need, think in a very creative and disruptive way about the objective and provide a beautifully polished and brilliant execution. In my experience creative people rarely have the ability to deliver on the 3 pillars of: creativity, clients business objective and execution. Alex Sun & The Art Box Collection have the full package and are working in a unique territory."
Nick Drake, former Head of Rugby, adidas International Marketing B.V.
adidas presented the Rugby art box to the entire team of the New Zealand Rugby Union when both parties came together in their Wellington office. Everyone in the room was touched by the presentation of the art box that represented 10 years of Pride, Passion and Partnership.
adidas upper managers who were recipients of the art box now showcase the box in prominent places in their respective offices. In one of Germany's most popular Sunday Newspapers "Welt am Sonntag" an article highlighted the special artifacts that adidas Group CEO Herbert Hainer displays in his office. The Rugby art box was prominently featured, representing the profound impact it had.
